Nidhi Baindur · Product Designer & Frontend Engineer

A Software Engineer based in Dallas, TX

Currently exploringDesign systemsProduct visionHuman-centered research
5+
Years crafting products
12
Products launched
18
Teams partnered
Portrait of Nidhi Baindur
Focus

Designing calm experiences that help teams move faster with confidence.

Design systemsProduct visionHuman-centered research
About

Designer, facilitator, and systems nerd focused on creating calm, resilient products.

I partner closely with product and engineering leads to turn ambiguous ideas into aligned roadmaps. My work blends research, strategy, and meticulous craft so we can deliver experiences that feel effortless and inclusive.

Outside of the design desk you'll find me mentoring early career designers, illustrating wild interface concepts, and writing about building mindful digital experiences.

Based in

Dallas-ForthWorth Metroplex

Working style

Remote-first, async-friendly

Collaborations

Fintech, Health, SaaS

Systems thinking

I love creating frameworks that make collaboration easier. Design systems, rituals, and documentation keep teams aligned and shipping confidently.

Evidence-led decisions

Qualitative research, quant insights, and purposeful experiments guide my work—every design choice is rooted in outcomes.

Inclusive craft

Accessibility, localization, and inclusive storytelling are built into my process from day zero, not retrofitted later.

Skills & toolkit

Strategy, craft, and execution working in harmony.

I thrive in multidisciplinary teams—connecting insight to delivery and making sure the experience feels intentional from first touch to final detail.

Strategic craft

Translating product vision into roadmaps, aligning stakeholders, and spotting leverage points that move metrics.

Product strategyNarrative designWorkshop facilitationDesign leadership

Experience design

Designing journeys that balance delight with usability, anchored by research and iterative validation.

Interaction designRapid prototypingDesign systemsAccessibility

Build & deliver

Partnering with engineering to ship polished interfaces, documenting details, and keeping quality high.

Frontend engineeringDesign QAStorybookDesign-to-dev handoff

Tools I rely on

A mix of strategy, design, and development tools that keep projects moving smoothly.

Figma
FigJam
Framer
Notion
Linear
React
TypeScript
Tailwind CSS
Storybook
Jest
Mixpanel
Maze
Selected work

Product stories that pair measurable outcomes with beautiful craft.

Each case study represents deep partnerships with teams to untangle complexity, ground ideas in insight, and ship experiences people love using.

202463% faster onboarding
Compass Housing
Guided international students to secure verified housing and supportive roommates through one calm, end-to-end journey.
UX researchService blueprintDesign system
View full case study →
Compass Housing
Case 01Role: End-to-end owner
202318 enterprise teams onboarded
Aura Productivity
Built an AI-assisted rituals hub for distributed teams to align decisions, document learnings, and keep momentum high.
Product visionExperience designReact
View full case study →
Aura Productivity
Case 02Role: End-to-end owner
2022CSAT rose to 4.8/5
Glow Telehealth
Reimagined global virtual care with modular journeys and compassionate touchpoints for patients and clinicians alike.
Design opsPrototypeAccessibility
View full case study →
Glow Telehealth
Case 03Role: End-to-end owner
Experience

Leading with clarity, collaboration, and a bias for outcomes.

Every role has sharpened my ability to nurture ideas, align teams, and deliver polished work that ships on time.

Lead Product Designer

BrightScale

2022 — Present

Guiding a squad through complex fintech journeys—crafting multi-platform experiences that convert, retain, and earn trust.

  • Scaled a design system that cut delivery debt by 32% across three product lines.
  • Partnered with research to define AI-assisted workflows that increased activation 2.1x.

Senior Product Designer

Lumen Labs

2019 — 2022

Shipped telehealth experiences that centered empathy, accessibility, and measurable patient outcomes.

  • Led experience strategy and prototyping for an omni-channel care platform.
  • Built rituals that helped product, data, and engineering teams align faster.

Product Designer

Gather Studio

2017 — 2019

Partnered with early-stage founders to validate ideas quickly—wearing hats from research to motion design.

  • Designed and coded marketing sites that helped founders tell their story with conviction.
  • Facilitated design sprints that led to three funded MVP launches.
01

A New Beginning

Everything starts with a simple idea. Designed with intention, built with precision.

Key insights from this section:

  • Everything starts with a simple idea
  • Designed with intention, built with precision
02

Shaping the Experience

Every detail is refined. Every decision is deliberate. Nothing is accidental.

Key insights from this section:

  • Every detail is refined
  • Every decision is deliberate
  • Nothing is accidental
03

Precision in Motion

Fluid interactions, seamless transitions, and a joy to use.

Key insights from this section:

  • Fluid interactions, seamless transitions, and a joy to use
04

Designed for Everyone

Technology that blends into your everyday life — quietly powerful.

Key insights from this section:

  • Technology that blends into your everyday life — quietly powerful
05

A New Beginning

Everything starts with a simple idea. Designed with intention, built with precision.

Key insights from this section:

  • Everything starts with a simple idea
  • Designed with intention, built with precision
06

Shaping the Experience

Every detail is refined. Every decision is deliberate. Nothing is accidental.

Key insights from this section:

  • Every detail is refined
  • Every decision is deliberate
  • Nothing is accidental
07

Precision in Motion

Fluid interactions, seamless transitions, and a joy to use.

Key insights from this section:

  • Fluid interactions, seamless transitions, and a joy to use
08

Designed for Everyone

Technology that blends into your everyday life — quietly powerful.

Key insights from this section:

  • Technology that blends into your everyday life — quietly powerful
Hero Image
Recent highlights

Celebrating momentum

Recognition, impact, and community work that reflects the values I bring into every partnership.

Design excellenceMeasurable impactCommunity
AchievementOct 2025
AI Hackathon Winner
Built an AI-powered app that won the university hackathon.
Explore the story →
AI Hackathon Winner
ProjectSep 2025
Startup Launch
Launched an educational startup helping students find housing.
Explore the story →
Startup Launch
SpeakingJun 2025
Design Systems Keynote
Invited speaker at DesignOps Summit sharing a playbook for inclusive design systems.
Explore the story →
Design Systems Keynote
CommunityNov 2024
Mentorship Program Lead
Created a mentorship circle helping 20 early-career designers ship their first case studies.
Explore the story →
Mentorship Program Lead
Let's collaborate

Ready to build something purposeful and beautiful together?

Tell me about the problems you're exploring, the outcomes you're chasing, and the people you're designing for. I'll bring structure, empathy, and a calm confidence to the process.